Urban Market Analytics is passionately committed to “moving the needle” of progress for majority-minority and low-income communities.

The firm was born from CEO Gypsy Gallardo’s decades of experience as a strategist for solutions that succeeded and sometimes failed at spurring progress in low-income communities in America and overseas.

She has worked intimately and in sustained ways with the full spectrum of community change agents and leaders – from the grassroots to the halls of decision-making – across a dozen fields of advancement.

Gypsy’s cumulative discoveries now guide her work in helping public and private organizations to craft highly targeted and effective solutions, and to design metrics and reporting tools that measure and communicate their impact.