UMA’s CEO Gypsy Gallardo has worked with public sector, philanthropic and community leaders to build data-driven approaches to economic equity. Her work includes analyzing the capacity of systems, the potential of markets, and the impact of equity initiatives for the people and communities they were designed to serve.


Surviving COVID-19: African American-Owned Microbusinesses in St. Petersburg University of South Florida (Working Title) by the University of South Florida Muma School of Business in St. Petersburg (ROLE: Co-PI) DISASTER RESILIENCY POLICY GUIDANCE

Examination of the Historical and Modern-Day Impact of Structural Racism on the Lives of Black People in the City of St. Petersburg, Florida by University of South Florida, Unite Pinellas, Urban Market Analytics & African American Heritage Association of St. Petersburg, funded by the City of St. Petersburg (ROLE: Co-PI) SYSTEMIC RACISM ANALYSIS

Black-Owned Businesses in St. Petersburg: Past, Present & Future by Black-Owned Businesses in St. Petersburg – Past, Present & Future, a study and webinar series by One Community set to launch on February 25th, and purposefully timed for Black History Month. The featured study will present a narrative timeline of black entrepreneurship in the city (1870 to present), along with data maps that illustrate the number and strength of black-owned firms over five decades, and trends in their industry grouping and size. The project is co-sponsored by the City of St. Petersburg Urban Affairs, Grow Smarter Tampa Bay Black Business Investment Corporation, Florida SBDC at Pinellas County, the Greenhouse, Pinellas County Urban league, and Foundation for a Healthy St. Petersburg. ECONOMIC & BUSINESS DATA MAPPING

Marketing Plan & Target Market Analysis for City of Miami Gardens Live Healthy Miami Gardens Initiative, funded by Centers for Disease Control & Prevention MARKETING PLAN & ANALYSIS ACCESS

PAST PROJECTS [2010 TO 2020]

Data Book: The Alcohol Retail Environment in Miami Gardens, Florida by the City of Miami Gardens Live Healthy Miami Gardens Initiative and Alcohol, Tobacco & Other Drugs Sub-Council MARKET & SYSTEM ANALYSES ACCESS

Impact Report 2010-2016 for CareerEdge Funders Collaborative at Gulf Coast Community Foundation PROGRAM & ECONOMIC IMPACT ANALYSES ACCESS

Impact of a Growing Minority Workforce in Fort Myers, Florida by Urban Market Analytics for the City of Fort Myers Community Redevelopment Agency (CRA) ECONOMIC & WORKFORCE ANALYSIS ACCESS

Data Snapshot: Businesses Owned by People of Color in Pinellas County, Florida for Pinellas County Office of Small Business (presented at Reverse Trade Show 2020) STATUS REPORT ACCESS

Local Healthy Food Systems in South Florida & South Florida PATCH Collaborative Business Plan for the City of Dania Beach Community Redevelopment Agency and funded by the Health Foundation of South Florida MARKET & FOOD SYSTEM ANALYSES ACCESS

Cumulative Report [2014-2020] Live Healthy Miami Gardens: Six Years of Impact for City of Miami Gardens Live Healthy Miami Gardens and funded by Centers for Disease Control & Prevention IMPACT ANALYSIS & DASHBOARD ACCESS

Opportunities to Improve Workforce Outcomes for Opportunity Communities for United Way Suncoast (lead), Tampa Bay Partnership, CareerSource, and CareerEdge Funders Collaborative, funded by JPMorgan Chase Global Philanthropy SYSTEM CAPACITY ANALYSIS ACCESS

U.S. Aquaculture & Target Markets for MBE Export Promotion and Minority-Owned Firms in the U.S. Aquaculture Market for the National Minority Business Enterprise (MBE) Aquaculture Program, administered by the Florida State Minority Supplier Development Council and funded by the U.S. Department of Commerce MARKET ANALYSIS ACCESS & INDUSTRY DIVERSITY PROFILE

Cost Analysis – The Skyrocketing Cost of Fair Labor Standards Act (FLSA) Compliance 2001 to 2011, a data brief for Ceridian Corporation IMPACT & COST ANALYSIS ACCESS

Systems Change & Investments to Strengthen Youth Employment in Miami Dade County, Florida: The scope of investments being made to strengthen employment outcomes for young adults in Florida’s largest county [2015 through 2017] for The Children’s Trust (a dedicated tax revenue source from property taxes, established by voter referendum in 2002) SYSTEM, GAP & INVESTMENT ANALYSIS  

Year-End Impact Report: The Community Business Development Initiative (CBDI) for the St. Petersburg Area Chamber & St. Petersburg Greenhouse PROGRAM IMPACT ANALYSIS + CAPITAL SUPPLY ANALYSIS ACCESS

System Capacity Analysis Mental Health Services Available to Children & Families in Pinellas County for State of Florida Children’s Mental Health System of Care Expansion Project Suncoast Region by the Florida Department of Children & Families (PI Juanita Suber, Analyst Gypsy Gallardo) SYSTEM CAPACITY & GAP ANALYSES ACCESS

Mt. Zion Impact 2019: A Look Back at Impact for the Mt. Zion Family of Organizations IMPACT DASHBOARD ACCESS

Impact Report: My Brother’s & Sister’s Keeper 2019 for the City of St. Petersburg Urban Affairs Division IMPACT DASHBOARD ACCESS

Cumulative Impact Report 2012-2016 for CareerWorks Greater Newark Workforce Funders Collaborative PROGRAM IMPACT ANALYSES

Target Market Analysis for Avatar Buddy, Artificial Intelligence for Personalized EQ Support among Adolescents for TheSAS Group INVESTOR SUMMARY ACCESS & SUMMARY MARKET ANALYSIS ACCESS

Tenant Market Analysis & Plan for McCollum Hall Restoration & Redevelopment Project ACCESS and McCollum Hall Retail Analysis and Leasing Recommendations by Downtown Works (with psychographics by Gypsy Gallardo of Urban Development Solutions) ACCESS for City of Fort Myers MARKET ANALYSES ACCESS

The Economic Status of Black St. Petersburg for The One Community Plan funded by the City of St. Petersburg ECONOMIC ANALYSIS ACCESS

Inside the Black Market in Florida’s Tampa Bay Region by Power Broker Media Group for Urban Market Analytics MARKET ANALYSIS ACCESS

Research Brief: African Americans Rank Last in Economic Well Being in Florida ACCESS and A Case for Inclusive Growth in Florida: Florida Poised to Become Majority-Minority State Yet Racial Economic Gaps Remain ACCESS for AdvancingFlorida (a Coalition for Equity in Florida) ECONOMIC ANALYSIS

Landscape Analysis: Social Enterprise Ecosystem in Tampa and East Tampa for Tampa Hillsborough Action Plan SYSTEM GAP ANALYSIS

Market & Industry Research: The Commercial Contracting Industry in Tampa Bay & Hillsborough County for Envision-CS, Inc. MARKET ANALYSIS

Business Capital in South St. Petersburg: Measures of supply & demand in the City’s highest-poverty area for the Tampa Bay Black Business Investment Corporation and The 2020 Plan, Inc. SYSTEM & SUPPLY-SIDE MARKET ANALYSIS

Economic Status of 5 Majority-Black Communities in Miami-Dade County [2018] for the Equity & Advocacy Collective (EAC), now representing 6 majority-black cities and communities in Miami-Dade County ECONOMIC ANALYSIS

East Tampa Economic & Educational Status: Changes in Quality of Life for East Tampa Residents [2010 to 2017] for Corporations to Develop Communities of Tampa ECONOMIC ANALYSIS ACCESS

Programs to Reduce the Prevalence of Human Trafficking in Miami Dade County [2019] for World Literacy Crusade/Girl Power, funded by the U.S. OJJDP NEEDS ASSESSMENT

Impact Report: The 2020 Plan, A Collective Impact Initiative to Reduce African American Poverty in St. Petersburg by 30% by the Year 2020 PROGRAM IMPACT ANALYSIS ACCESS

Social Enterprises in South St. Petersburg: Exploring the Potential Impact to Job & Income Growth funded by Bon Secours Health Systems SYSTEM GAP ANALYSIS

1990s & 2000s

The Meter is Running – The Taxpayer Cost of the Black Achievement Gap in Pinellas County, Florida [2007] for COQEBS, presented at Columbia University Educational Equity Conference IMPACT & COST ANALYSES

Microbusiness Development Programs in Florida [1997-98] for MicroEnterprise Florida, a legislatively-funded initiative of Enterprise Florida SYSTEM ANALYSIS

Supply & Demand – The Market for Micro Business Capital in Florida [1998] for Florida Community Loan Fund MARKET & GAP ANALYSES

Export Market for Zulu Handicrafts & Forecasts for the Year 2000 [1997] for Ministry of Trade & Finance, Government of South Africa SYSTEM & MARKET ANALYSES

Impact Report: Northwest Pompano Beach Micro Business Development Program 2006 & 2008 for City of Pompano Beach Northwest PB CRA and International Enterprise Development PROGRAM IMPACT ANALYSIS

The Political Strength of African Americans in Florida [2006] for the Florida Democratic Party / Campaign to Elect Jim Davis VOTER REGISTRATION & TURNOUT ANALYSIS

The Market for Affordable Groceries in the Midtown Community, St. Petersburg, Florida [2003] for Urban Development Solutions MARKET ANALYSIS